Experience Counts Hero

When what's clear at the top doesn't translate across the organization…

Priorities drift.

Decisions stall.

Execution slows.

That's not a strategy problem.
It's a daily operating system challenge.

Run our Culture Counts Alignment Check.

Get Started

In organizations that don't make culture a daily discipline…

Alignment dissolves after the meeting

Alignment dissolves after the meeting

Priorities are constantly shifting

Priorities are constantly shifting

Leaders avoid making decisions

Leaders avoid making decisions

Culture isn't a campaign.
It's an operating system.

Because culture is not what you say. It's what you do.

It's when the stress mounts and the stakes are high.
And when you're not in the room.

  • How's your Alignment? Are leaders agreeing but executing differently?
  • How are Priorities Cascading? Are teams working toward common goals?
  • How's Communication? Are leaders cascading with clarity?
  • What do You See in Action? Is lack of consistency creating drag?
Culture Operating System Diagram

The cost is rarely dramatic. At first. It quietly compounds.

Assess where it starts with our Culture Counts Alignment Check.

Find the Disconnect

In just three minutes, you'll get a clear sense of where your organization sits. And what opportunities exist.

What Our Clients Say

Carl Liebert

Experience Counts has developed an authentic approach to leading through a defined set of commitments. While values are foundational declarations that clearly articulate what is expected from employees, commitments make a bigger and bolder statement of intentional action. The result is a culture that is people first and purpose led, working together and winning together.

Carl Liebert

Managing Partner
American Securities

Bobbie Hales and Sarah Ellis

We appreciated working with Experience Counts to define our mission, vision, and values in a structured way. The process helped bring additional clarity to how we think about our firm culture, and we valued Nicole's ability to translate our ideas into language that clearly represents who we are!

Bobbie Hales & Sarah Ellis

CEO & COO
Gilbert CPAs

Tania Roybal

Working with Nicole Townsend was a pivotal step in clarifying and activating our culture. She guided our leadership team through a structured process to define our mission, vision, and values, and translated our thinking into clear, actionable language. What sets Nicole apart is her ability to make culture a practical business tool aligning leadership, defining expectations, and creating a strong foundation we continue to build on.

Tania Roybal

Head of Human Resources
San Francisco Bay Coffee